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Site Promotion Tools – Behind the Scenes

Did you know that you can learn a lot from your competitors? I know you are thinking that’s a lousy way to begin an article. Of course you can learn from your competitor, right? This means being able to observe their website, see what products and services they are offering and even check on their prices. You can view the layout and design features – so OF COURSE you can learn from your competitors.

However, there is an element of observation you may have never considered.

Source Code

You should begin by locating a handful of sites that could be classified as competing websites for products or services that are similar to yours. Once you have located these sites and gleaned what you can from simple observation you should considering viewing their source code.

This information is available (In Internet Explorer) by clicking the ‘view’ tab at the top of your browser, then clicking the ‘source’ link. Other browsers will have similar features. What you are viewing next is pure text using the html code that is the map for the page design you are viewing. This information provides a hidden title and keywords the site is using for search engine optimization. This information can help you refine your own Search Engine Optimization (SEO) strategies to either compete directly with them on SEO keywords or find a strong niche set of keywords to use that can help set you apart.

The Meta Tool

The Meta title and Meta name information is not visible on the website, but is used to help search engines understand the website’s purpose better. This can help in search engine placement. Now, before you think this is an unfair practice you should know this information is also available to those who visit your site.

Once you determine what new keywords or phrases you want to use for your website make sure to make consistent and sweeping changes to your own source code as well as product descriptions, knowledge-based articles and other affiliated information such as photos.

Morphing a Site

Altering or changing out your content is an easy way to keep consumers coming back while maximizing exposure to the keywords and phrases you have chosen to assist you in improved site rankings.

By utilizing all site promotion tools at your disposal you will be better equipped to manage the growth you may experience due to your expanded efforts.

There is no ‘one-size-fits-all’ tool that can allow you to find ultimate success. You need to explore a variety of tools and then learn how to use each tool effectively because every site promotion tool you master has the potential of drawing significant visitors to your site.

How to Choose the Best Home Based Business For You

With the downturn of economic events, people everywhere are looking for an opportunity to turn their lives around. Many of them are choosing the avenue that is Home Based Business. If you are considering starting a Home Based Business, chances are you have already done some research and are aware that there are many Home Business opportunities out there. The key is knowing how to choose the one that is right for you. So here are a few key insights to take into consideration.First and foremost, you should consider a business opportunity that has a system that is compatible. Most Home Based Businesses operate in the same general manor. Commissions are earned by purchasing a system, telling, selling, and teaching others to do the same. There are a few systems available that rank among the top Home Based Business Opportunities. Their systems have become popular because they actually do the telling, selling and educating for you. These systems work because they are compatible. Meaning anyone, whether they are a beginner or an expert, can use the system. While there is no substitute for hard work, a system that is compatible will certainly make the journey to success a whole lot easier.Secondly, it is important to research a business to make sure they have a proven system. While there are many different Home Based Business Opportunities to choose from, only a few have a proven system or a high success rate. In any business there are always going to be “Tire Kickers,” however most proven systems will eliminate most unproductive users as they will require work and dedication. A proven system is key to choosing the right business for you. It has been proven time and time again that one can only be as successful as those he surrounds himself with.Finally, in finding the right Work From Home Business you should consider staying away from little to no start up Business Opportunities. It is a proven fact that those who invest little to nothing will get the same results. Remember that you are looking for a legitimate Home Based Business. Starting a business requires investment. Those who are willing to invest their finances are going to invest time and effort. Time and effort are the proven keys to owning a successful business. Keep in mind that you are going to be the leader. Great leaders lead by example. If you invest your finances, time, and effort, those that follow are sure to do the same.